Dubai. Shopping, sun, the Sahara, super-highways and supercars. Big boy Bugatti has opened the world’s largest luxury hypercar showroom in Dubai.
The United Arab Emirates boasts more Bugatti owners per capita than any other region around the globe, with Dubai occupying the biggest market. With many customers being loyal ambassadors of the brand and living in the popular petrolhead region, it is little wonder that the powerhouse marque have picked a location of significance and just built their biggest official dealership to date.
Positioned on the Sheikh Zayed Road, the cutting-edge, sophisticated showroom is impossible to miss, courtesy of the architectural design of the brand’s recognisable horseshoe grille, which is as a four-metre-high archway over the glass doorway. The spectacular showroom space occupies over an impressive 240 square metres – this is a ginormous area for a dealership dealing in a single model.
Clients will be welcomed into a lounge furnished with unique Bugatti furniture and work through every individual element of personalisation that they would like on their model. The new showroom honours special customers with a personalised experience, naturally.
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