We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Click here to find out more about the types of lawful basis that we will rely on to process your personal data.
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you, or if we process any Special Category Data. You have the right to withdraw your consent at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below:
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
To register you (or your business) as a new customer or supplier |
A Identity
B Contact
C Documentary
D Financial
E Open |
A Performance of a contract with you
B Necessary to comply with a legal obligation. |
To deliver our services including:
A To process your orders and instructions
B Manage payments and fees
C Collect and recover money owed to us |
A Identity
B Contact
C Financial
D Contractual
E Transaction
F Communications
G Special Category
H Profile
I Location
J Social Relationships |
A Performance of a contract with you
B Necessary for our legitimate interests (to recover debts due to us)
C Consent |
To develop and manage our brands, products and services.
To manage how we work with other companies that provide services to us and our customers. |
A Identity
B Contact
C Profile
D Marketing and Communications
E Transaction
F Location
G Usage |
A Performance of a contract with you
B Necessary to comply with a legal obligation
C Necessary for our legitimate interests (to develop our products and services, to define types of customers for new products and services, and to be efficient about how we fulfil our legal duties) |
To manage risk for us and our customers.
To obey laws and regulations that apply to us.
To respond to complaints and seek to resolve them. |
A Transaction
B Financial
C Technical
D Contractual |
A Necessary for our legitimate interests (for running our business, provision of administration and IT services, and network security)
B Necessary to comply with a legal obligation |
To exercise our rights set out in agreements or contracts |
A Identity
B Contact
C Financial
D Contractual
E Transaction
F Communications |
A Performance of a contract with you
B Necessary for our legitimate interests (to exercise our legal rights) |
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
A Identity
B Contact
C Profile
D Usage
E Marketing and Communications
F Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
A Technical
B Usage |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about goods or services that may be of interest to you |
A Identity
B Contact
C Technical
D Usage
E Profile
F Marketing and Communications |
A Necessary for our legitimate interests (to develop our products/services and grow our business)
B Consent |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us (or from another company within the Insignia Group of Companies) if you have requested information from us, if you have provided your express consent for receiving that marketing, or, in certain cases, if it is in our legitimate interest.
Third-party marketing
We will not share your personal data with any company outside the Insignia Group of Companies for marketing purposes.
Opting out
You can ask us to stop sending you marketing messages by contacting us at any time.
Where you opt out of receiving these marketing messages, you will still receive important information such as changes to your existing services.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.
Telephone Calls
We may monitor and/or record your telephone calls to us, or ours to you, to ensure consistent servicing levels (including staff training) and account operation, to assist (where appropriate) in dealing with complaints or disputes, and to assist us in ensuring we comply with our legal obligations.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.