VOL Online Shop is a highly curated luxury e-commerce platform under L’Odyssee, seamlessly integrating rare and exclusive products with editorial storytelling.
Unlike traditional marketplaces, VOL operates on a drop shipping model—partnering with high-end retailers like Harrods, Net-a-Porter, and exclusive independent brands via API integrations. This allows VOL to offer an ever-evolving selection of luxury goods without holding inventory, making it cost-efficient yet exclusive.
Key features include:
- Exclusive, hard-to-find luxury items, accessible only through VOL e.g. Hermes Birkin.
- Affiliate integrations with high-end retailers, ensuring seamless product discovery.
- Editorial-driven commerce, where content and shopping merge to inspire purchases.
- Luxury perks for Insignia cardholders, such as reward-based payments, early access, and member-only drops.
- Gamified shopping features, including virtual try-ons and mix-and-match styling tools.
- A drop shipping fulfillment model, allowing brands to fulfill orders directly, reducing inventory risks.
Role Overview:
The Creative Director & Project Manager will be responsible for overseeing the overall vision, branding, and alignment of the VOL Online Shop and VOL Magazine integrations, ensuring a seamless luxury experience across the platforms. This role merges creative direction, branding, and strategic project management, ensuring that the luxury marketplace and editorial content work in harmony.
This is a highly strategic and hands-on role, requiring expertise in luxury branding, digital commerce, and content creation, with the ability to manage multiple stakeholders and ensure that every detail aligns with VOL’s premium positioning before launch.
Responsibilities:
- Define and execute VOL Online Shop’s creative direction, ensuring a consistent, elevated luxury aesthetic.
- Develop brand identity, design language, and content strategy that blend editorial storytelling with e-commerce.
- Oversee the visual merchandising and brand storytelling of luxury products to enhance desirability and exclusivity.
- Ensure all brand touchpoints—website, editorial, social, and digital campaigns—are aligned for launch. Lead the creative process for all visual elements, including site design, product imagery, and campaign assets.
- Work closely with the magazine team to coordinate editorial shoots, content creation, and image licensing.
- Oversee the art direction of photography, product styling, and high-end digital assets.
- Secure image rights and licensing agreements with luxury brands for editorial and e-commerce usage.
- Collaborate with photographers, videographers, and stylists to create aspirational product imagery.
- Lead the digital experience by developing engaging UX, gamification, and virtual styling tools.
- Direct the creation of gamified shopping features, virtual try-ons, and exclusive digital experiences.
- Work with the E-Commerce Manager and external tech team to optimize website layout, navigation, and conversion flows.
- Ensure that all e-commerce features, content, and imagery are fully prepared for launch.
- Manage external creative agencies, designers, and developers to enhance the platform.
- Collaborate with the editorial team to align product selections with magazine features.
- Curate seasonal storytelling themes, product edits, and exclusive brand drops.
- Manage the synchronization of e-commerce product launches with editorial releases.
- Curate the storytelling aspect of product pages, ensuring a luxury editorial feel.
- Work alongside the Partnerships Manager to secure exclusive collaborations and brand-sponsored content.
- Ensure visual consistency across brand collaborations and affiliate products.
- Approve co-branded campaigns and limited-edition launches, ensuring they align with VOL’s creative vision.
- Oversee and manage all creative deliverables, ensuring everything is production-ready for launch.
- Conduct final quality checks on UX, imagery, content, and storytelling elements before go-live.
- Ensure that the site functions flawlessly, with all design and branding elements optimized for conversion.
- Work with the tech and e-commerce teams to address last-minute adjustments before launch.
Requirements:
- 7+ years in luxury e-commerce, creative direction, or branding.
- Strong project management skills, ensuring all creative assets are delivered on time and ready for launch.
- Expertise in visual storytelling, art direction, and content creation for high-end brands.
- Strong understanding of UX/UI design, digital commerce, and website creative execution.
- Experience leading editorial and e-commerce content production, including photoshoots and brand collaborations.
- Ability to manage multiple creative teams, external partners, and digital agencies.
- Familiarity with Shopify, luxury affiliate marketing, and interactive digital experiences.