“Alexa, why didn’t my alarm go off this morning?”

“Sorry, I’m not sure about that?”


Smiling female entrepreneur with phone standing on background of modern office hall and looks camera

We all have a bit of a love-hate relationship with technology. When technology works, we love it; when it doesn’t, it can be infuriating. But in this increasingly digital world, where virtual assistants like Alexa and Siri promise to make our lives easier, have we started to overlook the value of good old-fashioned human customer service? 

The COVID-19 pandemic thrust us into a world of remote working and heightened isolation. Many of us traded office water cooler chats for lonely home offices. The lack of human interaction took a toll on our mental health, and we yearned for real conversations, even if just through a customer service call. Digital assistants can answer our questions quickly but can’t replace the emotional connection from talking to another human being.

Incredible advances in artificial intelligence will attempt to replicate that human connection in the years to come, but they’re programmed with biases that reinforce stereotypes and misinformation. Only humans possess the unique ability to interpret emotions accurately and respond with empathy. A compassionate human touch can make all the difference when you’re frustrated or upset in a way that no AI chatbot ever will. 

Technology isn’t without merits. Need to block a stolen bank card quickly? An app can be a lifesaver. And human interaction isn’t all bells and whistles, either. Consider the frustration of dealing with offshore customer service centres. Endless loops of telephone IVR systems intrinsically designed to break your spirit, and if you’re lucky enough to navigate through them to speak to someone, language barriers and poor call quality often turn simple issues into lengthy, aggravating ordeals. In such moments, you’d give anything to talk with someone who understands your concerns. 

Some companies deploy human staff but constrain them with rigid scripts, rendering them robotic in their interactions. It’s like talking to a well-mannered automaton, and it’s anything but enjoyable.

Even self-service checkouts at supermarkets, while efficient, can’t replicate the friendly banter with a human cashier. Many shoppers are starting to prefer speaking to a real person over the cold, unfeeling beep of a barcode scanner, and supermarkets are responding by gutting their checkouts of these infuriating machines.

Insignia prides itself on its professional one-to-one “human touch” service, where members are treated with a level of care more akin to extended family members than just clients. Our premium payment cardholders are assigned their own dedicated 24/7/365 personal assistants. These loyal companions are the crown jewel of our array of card benefits. They anticipate your needs, schedule meetings, arrange bespoke travel itineraries, secure last-minute reservations, and even source thoughtful gifts for contacts’ birthdays.

We also offer Key Account Managers for business customers, your one-to-one port-of-call who personally oversees and advises you on your card account. They deliver a professional and polite personalised service without fail, ensuring that your experience is seamless and tailored to your needs.

We take an active interest in our members, getting to know them personally to provide proactive suggestions and recommendations, not based on selling products but on your tastes, preferences, and requirements. Our services go beyond a transactional relationship; we aim to be your trusted partner.

In a world where technology can sometimes leave us yearning for the human touch, Insignia stands out as the leading payment card issuer and lifestyle services provider that offers the ultimate human experience. Unlike impersonal internet banking services, where everything is DIY and alienating, or banks that cut costs by offshoring their customer service, Insignia’s commitment to the “human touch” is unwavering.

It’s not just about receiving answers; it’s about the experience. Technology can assist but can’t replace the warmth and understanding only a fellow human can provide. So, when you choose Insignia, you’re not just getting a card but a team that knows, understands, and is here for you. Because in the world of customer service, you truly get what you pay for, and with Insignia, you get the ultimate human touch.

Not a member? Visit our cards section, browse our suite of premium payment cards, and discover another world.

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Insignia in the press
'Highly personalised and exclusive services to those who 
want to experience the best life has to offer.'
'Inside the $225,000 Oscars 2020 Gift Bag'
'Move over AmEx, here are by invitiation credit cards that cost $200,000'
'When AmEx Black Just Won't Do: A Gem-encrusted Card for .001%'
'The service is like having an invisible companion'
'British lifestyle management company takes the sting out of travel and daily life elevating it all to a lovely new life form'
'When you're exorbitantly rich, you can afford not to fret over things like your 15th wedding anniversary - at least if you're an Insignia member'