Are luxury brands adapting to the volatile demands of ecological behaviour while maintaining their core values?

Celebrated designer Tom Ford once remarked, “Luxury is not going out of style. It needs to change its style. We need to replace hollow with deep.” He was referring to luxury brands adapting towards their consumers’ demands for goods and services with built-in social responsibility, ethical practice and environmental concern.

Why has the burden of change fallen onto the shoulders of luxury brands? Quite simply, because luxury brands are industry role models and they have the profit margins as well as the mandate to set the benchmarks which other brands must aspire to. With this in mind, I would like to draw your attention towards a clutch of “eco-chic” brands that are shaping the future of sustainable luxury.

John Hardy

John Hardy is a luxury handmade jewellery brand founded in Bali in 1989. Its “greener every day” motto is a belief that a business can prosper while respecting the people it employs and preserving its surrounding environment. The company itself exists on self-sustaining eco-paradise called “the compound”, made from open-air bamboo structures, surrounded by ancient temples and rice paddies. Despite its humble operations, John Hardy is a multi-million dollar company that pledges 10% of sales from its exclusive Hijau collection to ForestEthics, a group that fights the exploitation of forests in North America.

Tesla Motors

Silicon Valley-based Tesla Motors design, manufacture and sell Tesla Roadster; the first fully electric sports car in the world. The Tesla Roadster generates a third of the CO2 compared to a standard hybrid vehicle and is twice as efficient. Furthermore, it is six times more efficient than the average sports car while generating one-tenth of pollution. A total production run of 2,400 was shipped to over 30 international countries.


MADARA is a Latvian eco-cosmetics company with a range of beauty products created from natural and organic resources. The founders of MADARA have a long-standing personal interest in sustainability and work to preserve unspoiled land, as well as the diversity of flowers, grasses and herbs. MADARA also supports local farmers and manufacturers by harvesting its ingredients locally and using fully recyclable materials for its packaging. All MADARA products are ECOCERT certified.

Stella McCartney

The Beatle’s daughter has long outgrown the shadow of her famous father with her own highly sought after designs and trendsetting style. A lifelong vegetarian, Stella McCartney does not use any fur or leather in her designs, has an organic skincare range, various organic cotton collections and a sustainable sunglasses collection made from natural and renewable materials. Acknowledging that the brand is not yet 100% certifiably eco-friendly, she says, “[doing] something is greater than [doing] nothing.” Known for setting the trend, she is a shining example of where luxury brands are readjusting to fit the eco mould.

Although these are just a handful of the companies leading the way to a greener future, they not only show that luxury brands are quickly adapting, but that in doing so they need not compromise on style or exclusivity while reaching today’s, increasingly demanded, eco-friendly standards.

Fashion & Beauty
Share your story:
Contact your Insignia personal assistant for details
Related articles
Fashion & Beauty
4 months ago
The Timeless Allure of Hermes Handbags: A Luxury Legacy
Hermes, synonymous with unparalleled excellence, has been crafting coveted handbags since its inception in 1837. The brand’s unwavering commitment to quality and meticulous attention to detail has created a legacy of...
3 years ago
These 10 Luxury Skincare Brands are the Definition of Self-care
Like any regimen, skincare is a very personal journey. What works for one person might not work for another. However, there are several ingredients often found in luxury skincare lines that experts swear by for themselves and...
3 years ago
16 Best Designer Beach Bags for Your Seaside Essentials
Finding an incredible designer beach bag isn’t always easy. First, you’ve got to consider its size. There are so many beach-day essentials—from your towel and sunglasses to a book and a bottle of wine—and you want to...
3 years ago
The Top Bridal Trends for 2021 Weddings
There’s no wrong time to get married to the love of your life. And if you have already decided on the date, then it’s time to think about the rest. Fashion is more important than ever before. What was once all about...
3 years ago
Pre-Order the Top Fashion Trends of the Fall 2021 Season
Fierce leopard coats, luxe laces, and sultry blush tones are just some of the trends that we can expect to see during the third official fashion week, which will be set in an exclusively virtual world later this year. The fall...
3 years ago
Reset & Refresh with new season’s beauty heroes
Arrival of the new season brings changes we are happy to welcome; as the temperature starts to drop and the leaves start to turn, consider updating your skincare routine for Autumn to rejuvenate, repair your skin from summer...
4 years ago
Iconic Watches That Witnessed Historic Moments in History
Watches make a big impression, arguably more than any other accessory. A good timepiece can tell a lot about a person; their lifestyle, their personality, and many other characteristics. This certainly rings true for the original...
4 years ago
The Rise of Patrician Fashion
Trash cash versus stealth wealth – why true luxury connoisseurs spurn LOUD logos Brazenly sporting more luxury brand logos than a Formula 1 racing car was once considered the epitome of success. Conveying a message to society...
4 years ago
The Best Spa and Wellness Experiences
If Christmas is all about indulgence, the New Year is all about fresh beginnings. Start the year with an R&R programme to feel truly rejuvenated and reinvigorated. SHIBUI SPA, THE GREENWICH HOTEL, NEW YORK From the roof of...
4 years ago
Personal Shopping Experience
TSUM, Moscow VIP rooms located on the second and third floors of TSUM Moscow feature stylists ready to give you a personal consultation before selecting outfits that can be made to measure or embroidered with your initials or a...
Insignia in the press
'Highly personalised and exclusive services to those who 
want to experience the best life has to offer.'
'Inside the $225,000 Oscars 2020 Gift Bag'
'Move over AmEx, here are by invitiation credit cards that cost $200,000'
'When AmEx Black Just Won't Do: A Gem-encrusted Card for .001%'
'The service is like having an invisible companion'
'British lifestyle management company takes the sting out of travel and daily life elevating it all to a lovely new life form'
'When you're exorbitantly rich, you can afford not to fret over things like your 15th wedding anniversary - at least if you're an Insignia member'