JetSmarter is shaking up the private aviation industry unlike ever before. It is the world’s largest mobile marketplace for private jets and has created a new class of air travel that allows members to book custom charters or unused seats on private jets.

Its technology driven platform optimises inventory to drive prices down for clients. It also creates availability through its system of algorithms, artificial intelligence and mobile distribution. Available on iOS and Android, your next private jet flight is virtually at your fingertips.

Called “The Uber of Air Travel” by the Wall Street Journal, JetSmarter allows members to book flights within seconds through an easy-to-use interface. The greatest benefit of being a member of JetSmarter is the ability to use empty legs: “About 30% of all private jets are flying empty. They’re repositioning to do other flights,” JetSmarter CEO Sergey Petrossov says.

“You don’t have to go through the long security process, you don’t have to wait in long lines. You literally can show up five minutes before your flight. You can pull up your car right to the jet and you walk on and you’re done.” Jets can be booked to or from anywhere that’s not a war-zone or deemed too dangerous to travel to.

The benefits for Insignia cardholders lie in the role of their dedicated PA. As opposed to learning how to use the tech-savvy app, cardholders can rely on their PA to make all the arrangements required.

For more information on JetSmarter, please contact your Insignia Personal Assistant.