fbpx
Login

Insignia Magazine

Spotlights, Reviews, News and Features

Welcome to George, a haven where creativity, culture, and canine companionship converge in the heart of London’s sophisticated Mayfair.

Established in 2001, George has recently reopened its doors after an extraordinary refurbishment that has elevated the club to new heights of contemporary elegance. Prepare to immerse yourself in an unrivalled atmosphere where art, design, and exquisite hospitality intertwine seamlessly.

Upon entering George, you’ll immediately be struck by its transformed interiors. The club now boasts an extended space, including the most extensive outdoor, heated terrace in Mayfair. As you step onto it, you’ll be greeted by meticulously manicured miniature hedges and a deep blue awning that provides a sophisticated shade. Watch diners indulge in exquisitely presented plates of Cornish crab ravioli and prawn-stuffed courgette flowers—a culinary delight that perfectly complements the ambience.

But what truly captures attention is the duo of bronze German Shepherd sculptures guarding the entrance—an imaginative nod to the club’s love for dogs. In fact, George’s resident dachshund, aptly named George, will likely greet you upon arrival, symbolising the club’s affinity for canine companions. Mark Birley, the legendary figure in London’s nightlife scene, founded George in 2001. Although the club changed ownership in 2007 when hospitality mogul Richard Caring acquired it, the spirit and charm of George remained intact throughout its remarkable transformation.

Once displayed in the original club, a collection of captivating David Hockney artworks has found a new home within the revamped space. Descend the gilded spiral staircase to the basement, and you’ll encounter an awe-inspiring sculptural mural created by the talented artist Jill Berelowitz, depicting the face of a hound. Every corner of George showcases a fusion of art and design that captivates the imagination.

Richard Caring and his wife, Patricia, the creative minds behind the club’s renovation, approached the project with a deeply personal touch. Their vision was to reimagine George by blending traditional design elements with contemporary touches, attracting a diverse range of members from various backgrounds.

The result is a refined space that exudes both warmth and conviviality. It feels less like a traditional bar or restaurant and more like the sumptuous living room of a dear friend—albeit a friend with impeccable taste and discerning style. The ground floor, centred around an impressive solid bronze bar, features lacquered dark blue walls and shimmering burnt gold glass tiles that adorn the ceiling and walls. These sleek and sophisticated elements harmonise perfectly with Hockney’s art, injecting a touch of whimsy.

As evening descends, venture downstairs to discover an underground bar that embraces an Art Deco-inspired design scheme. Antique brass accents and rich mahogany bar stools invite you to savour the masterfully crafted cocktails conjured by the resident mixologist, Santo Borzi. Don’t miss the George Martini, a silky blend of Absolut Elyx vodka, Tonka bean, and Bianco bitters. Revel in the seductive allure of the space, with its custom-made velvet chairs, glossy wooden drinks tables, and lenticular walls that shimmer with a captivating glow. The bar’s sophisticated aesthetics promise an atmosphere primed for memorable late-night adventures.

While George embraces an air of sophistication, it remains a space that effortlessly transitions from day to night. The terrace, serving guests until 1 am, invites you to enjoy London’s balmy summer nights in style. Additionally, the club introduces its first-ever private dining room, a beautifully appointed space adorned with Hockney’s artworks. This intimate setting accommodates 16 guests, perfect for creating unforgettable moments and celebrating special occasions.

To complement the extraordinary setting, George offers impeccable service that has become synonymous with Richard Caring’s ventures. The team’s attention to detail ensures that your experience is nothing short of exceptional. Executive Head Chef Marcus Eaves curates a menu showcasing the finest seasonal and local produce, prepared with meticulous care and emphasising organic and sustainable ingredients. The offerings are bound to entice your palate, creating a desire to return time and again.

The George experience extends beyond gastronomic pleasures. The club’s extensive art collection is a testament to its longstanding appreciation for creativity. Alongside the cherished Hockney works, Jill Berelowitz’s bespoke bronze sculptures of dachshunds and German Shepherds grace the space, casting a watchful eye over the revelry. These magnificent bronzes, cast at the Morris Singer Foundry in Hampshire, add an extra layer of charm and visual interest to the club’s artistic tapestry.

George is much more than a private members club—it’s a sanctuary where tradition, family, and heritage thrive. Richard and Patricia Caring’s shared vision has breathed new life into this esteemed establishment. As George reopens its doors to both longstanding and new members, the spirit of camaraderie and elegance that defines the club remains steadfast, promising unforgettable experiences for all who enter.

Contact your Personal Assistant or our award-winning luxury lifestyle team to discover more about membership at George.

Fashion
Share your story:

Become a Member

Insignia is the leading premium payment card and award-winning luxury lifestyle management provider designed to
meet the needs of high-net-worth individuals and their businesses.

We’d like to take a few moments to ask some quick questions to ensure we are well suited to your needs.

Which of our services are you considering?

Back

Which personal card are you interested in?

Insignia Jewellery Card
The flagship product of Insignia’s portfolio of desirable super-premium payment cards. Each piece within the Jewellery Collection is a true work of art, an original way to express your personality, outlook and principles or as the perfect gift for those treasured by you.
Royal Polo Club Card
The Royal Polo Club Card invites you to an equestrian community for discerning individuals where you can access world-class polo events and services, combined with award-winning luxury lifestyle management services and exceptional financial benefits—a gateway to a world where luxury knows no bounds.
Insignia Glamour Card
Make a statement with every purchase with the Insignia Glamour Card, designed for fashion lovers and style mavens. Enjoy exclusive access to the world's most coveted luxury brands, from haute couture to contemporary fashion. Indulge in the fashion world's latest styles, personalised shopping experiences, and VIP events.
Billionaire Card
Immerse yourself in another world of unparalleled luxury, where the epitome of fine dining, extraordinary entertainment, and invitation-only nightlife merges seamlessly with award-winning lifestyle management and unrivalled financial freedom.
Billionaire Jewellery Card
Immerse yourself in another world of unparalleled luxury, where the epitome of fine dining, extraordinary entertainment, and invitation-only nightlife merges seamlessly with award-winning lifestyle management and unrivalled financial freedom. The Insignia Jewellery Card, in partnership with Billionaire, is your gateway to the next level of opulent living.
Insignia Royal Card
One of the world’s first super-premium payment cards, a powerful symbol of status designed to serve the financial and luxury lifestyle requirements of our most extraordinary customers.
Insignia Label Card
Take charge of your lifestyle with the Insignia Label Card, where you can choose the benefits that matter most to you. Embrace the freedom of choice, from travel and entertainment to dining and shopping; you can customise your experience to match your unique needs and preferences.
Insignia Wellness Card
The pioneering Insignia Wellness Card delivers all of the industry-leading lifestyle privileges and card benefits expected from Insignia’s top-tiered suite of super-premium payment products with enhanced wellness servicing. Including, but not limited to, a 24/7/365 Dedicated Wellness Concierge, 24/7 medical advice availability with doctors, medical record management, and access to world-leading specialists offering a range of wellness-focused treatments and services, outlined below.
If you prefer, you can also start a conversation with us in the following ways:
Call us on: +44 203 530 5050
Send us an email at: sales@insignia.com
Back

Which business card are you interested in?

C by Insignia Card
Designed exclusively for C-level executives who demand an exceptional level of service, C by Insignia is the first super-premium corporate card offering seamless travel management, substantial spending power and real-time control that helps your business manage expenses with ease.
Insignia Platinum Business Card
A practical, convenient and secure payment solution offering a world-class range of benefits to help your company control expenses and save money. Make everyday business easier while allowing your executives to enjoy a smoother, safer, and more productive travel and business experience.
If you prefer, you can also start a conversation with us in the following ways:
Call us on: +44 203 530 5050
Send us an email at: sales@insignia.com
Back

Our Lifestyle Service

Our award-winning and industry-leading luxury lifestyle and corporate hospitality services (“concierge”) are included across all of our card products. However, for those interested a more streamlined onboarding and compliance process, we also offer our concierge services as a standalone proposition.

To register your interest, please complete the form:

Contact preference*
If you prefer, you can also start a conversation with us in the following ways:
Call us on: +44 203 530 5050
Send us an email at: sales@insignia.com
Related articles
Fashion
2 weeks ago
The Glittering Romance Between Hollywood Stars and Iconic Jewels: Elizabeth Taylor and the $9 Million Diamond
Hollywood’s golden age was a time of glamour, excess, and allure. The stars of the silver screen weren’t just performers; they were cultural icons who set the standards for elegance and extravagance. Diamonds shone brightest...
5 months ago
Top 10 Chanel Bags Every Collector Should Invest In: Timeless Icons and Smart Investments
In recent years, vintage Chanel bags have seen a remarkable surge in demand, driven by the brand’s deliberate scarcity and a growing global appetite for luxury investments. Since the passing of Karl Lagerfeld, Chanel has...
7 months ago
Watches and Wonders 2024: Patek Philippe’s Stellar Showcases and Horological Excellence
Earlier this year, Geneva hosted the much-anticipated Watches and Wonders event, featuring 54 esteemed watch brands. This edition was marked by a blend of classical elegance and modern innovation, emphasising sustainability,...
8 months ago
Thom Browne: A Visionary in Fashion
Thom Browne’s journey from a small-town upbringing in Allentown, Pennsylvania, to the summits of haute couture in Paris is not just a story of sartorial innovation; it’s a testament to resilience, creativity and the...
8 months ago
Explore the Creative Mastery of Dolce & Gabbana: From Vision to Craftsmanship
An Exclusive Exhibition Unveiled Embark on a journey through the creative universe of Domenico Dolce and Stefano Gabbana, two of fashion’s most iconic designers, in their exhibition showcasing the brand’s most...
10 months ago
Beyond Threads: Insignia’s Insightful Conversation with Fashion Visionary Riina Laanetu
In the world of fashion, where individuality and expression reign supreme, RIINA LAANETU stands out as a beacon of female empowerment and contemporary elegance.  Founded by a tailor with a vision to transcend the boundaries...
1 year ago
The Timeless Allure of Hermes Handbags: A Luxury Legacy
Hermes, synonymous with unparalleled excellence, has been crafting coveted handbags since its inception in 1837. The brand’s unwavering commitment to quality and meticulous attention to detail has created a legacy of...
1 year ago
Luxury Auction Extravaganza: The Most Dazzling Acquisitions of 2023
Delve into a realm of opulence and grandeur as we showcase the remarkable acquisitions from the world’s most prestigious auctions in 2023. From exquisite art to rarefied timepieces, these coveted treasures epitomise luxury....
4 years ago
The Top Bridal Trends for 2021 Weddings
There’s no wrong time to get married to the love of your life. And if you have already decided on the date, then it’s time to think about the rest. Fashion is more important than ever before. What was once all about...
4 years ago
The Most Romantic Watches To Gift Your Other Half On Valentine’s Day
Valentine’s Day had its roots in the Middle Ages when it was a common belief that the 14th day of February marked the start of mating season for birds. Ever since, couples worldwide have associated this special day with love...

Insignia in the press

'Highly personalised and exclusive services to those who 
want to experience the best life has to offer.'
'Inside the $225,000 Oscars 2020 Gift Bag'
'Move over AmEx, here are by invitiation credit cards that cost $200,000'
'When AmEx Black Just Won't Do: A Gem-encrusted Card for .001%'
'The service is like having an invisible companion'
'British lifestyle management company takes the sting out of travel and daily life elevating it all to a lovely new life form'
'When you're exorbitantly rich, you can afford not to fret over things like your 15th wedding anniversary - at least if you're an Insignia member'