If you’re seeking an exhilarating and unconventional experience, look no further than La Tomatina, the world’s biggest food fight festival, held in the charming town of Buñol, near Valencia, Spain. On the last Wednesday of August each year, thousands of adventurous souls from all corners of the globe gather to partake in this extraordinary event, where over one hundred metric tons of over-ripe tomatoes become weapons in the streets.

A History Steeped in Tomato Sauce
The roots of La Tomatina can be traced back to the 1940s, making it a longstanding tradition in Buñol. However, the festival’s exact origin remains a mystery. Several theories attempt to explain its inception, including a playful food fight among friends, a whimsical rebellion against city councilmen, or even an anarchic aftermath of an accidental tomato spillage. Whatever the catalyst, the joy and excitement it sparked ensured its repetition year after year.
The Festive Frenzy
The festival kicks off around 11 am when trucks arrive, laden with ripe tomatoes from Extremadura, a region where they are more affordable. The symbolic start of the event is marked by a brave soul climbing a greased-up, two-story-high wooden pole to retrieve a coveted ham at the top. Although this endeavour often proves challenging, the festival commences regardless. The firing of water cannons signals the official start of the epic tomato battle, with participants gleefully engaging in a frenzy of tomato throwing. Once the hour-long battle concludes, no more tomatoes can be hurled.
Cleaning Up the Saucy Aftermath
When the last tomato has been flung, the cleaning process begins. Fire trucks enter the scene, dousing the streets with water from a nearby Roman aqueduct. The acidic nature of the tomatoes acts as a natural cleanser, leaving the ground surprisingly clean. While the authorities focus primarily on restoring the town’s pristine appearance, considerate locals may offer passers-by a refreshing hose down, or seekers of cleanliness can find solace at the nearby Bunol River.
Join the Festivities
Securing accommodation in Buñol during La Tomatina can be challenging due to limited availability. However, staying in nearby Valencia, a mere 38 km away, presents a convenient alternative. Valencia offers a range of luxury hotels, ensuring a comfortable and stylish base for your tomato-filled adventure:
- The Westin Valencia: Immerse yourself in luxury at this centrally located hotel, offering elegant rooms, a rejuvenating spa, a fitness centre, and exquisite dining options.
- Hotel Las Arenas Balneario Resort: Experience beachfront bliss at this stunning hotel with mesmerising sea views, a rejuvenating spa, outdoor pools, and a selection of enticing dining venues.
- Hospes Palau de la Mar: Step into a world of refined elegance at this boutique hotel housed in a beautifully restored 19th-century palace. Enjoy elegant rooms, spa services, and a rooftop pool.
An Unforgettable After Party
The excitement doesn’t end with the tomato fight. The Official La Tomatina After Party in Valencia promises to be an unforgettable celebration. Taking place at Sala Republicca Valencia, this lively event attracts 5,000 revellers who dance the night away to thumping tunes, enjoy mouthwatering food, and indulge in a selection of libations.
A Journey Fit for Royalty
For those seeking a luxurious and seamless travel experience, consider arranging private jet transfers through our dedicated website, Insignia Jets. Arrive in style and prepare yourself for an unforgettable adventure at La Tomatina.
Dress for the Occasion
When attending La Tomatina and its vibrant after-party, ensure you’re dressed to impress. Explore our exclusive luxury shopping portal, The Voice of Luxury, to discover the perfect attire for this epic celebration.
Embrace the Extraordinary at La Tomatina
La Tomatina is not merely a food fight festival; it is an extraordinary celebration of life, camaraderie, and the joy of getting gloriously messy. Join the ranks of tomato warriors who journey from around the world to engage in this unique event. Unleash your inner child, immerse yourself in a sea of tomatoes, and create memories that will last a lifetime.
Experience the magic of La Tomatina, where chaos and culinary delight collide in a frenzy of tomato-flinging excitement.