Cars! Jazz! Champagne! The Goodwood Festival of Speed is laps ahead of other historic motor-racing events, thanks to the dedication of Lord March’s love of motorbikes and cars which has ensured Goodwood is forever renowned for horsepower of the non-equine kind. It certainly shows no signs of slowing down for the fast set this year, given the media surrounding Day One of the highly-anticipated event, which kicks off tomorrow.

Over 600 cars and motorcycles spanning the phenomenal history of motoring and motor sport are taking part, with some of the most legendary figures from the sport as well as international celebrities attending including World F1 Champion Nico Rosberg. Highlights will include the Moving Motor Show, Forest Rally Stage, Michelin Supercar Paddock, Michelin Supercar Run, F1 paddock, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance, Aviation Exhibition and Bonhams Auction.

New to 2017 is something rather special.

First-person drone racing, where racers fly drones using video goggles connected through radio to the drone, is a burgeoning sport and already a phenomenon in the US – and the UK is starting to feel the force. Lord March is embracing this innovative pursuit with open arms having added 100mph drones to the mix as a new STEM education programmed is launched. The world’s first professional Drone Racing League (DRL) is set to become the Formula 1 of drone racing, and has been gaining acclaim with 30 million spectators on TV and another 45 million online last year. Only two weeks ago they secured $20m (£16m) in funding from a fresh set of investors, including new Formula 1 owner, Liberty Media. Corporate giants including insurer Allianz and broadcaster Sky have also backed them. The DRL originally used Kickstarter to launch in 2015 and attracted a $1 million investment from Stephen Ross, owner of the Miami Dolphins. The DRL, which only launched in 2015, raised $12m last year but has almost doubled.

US racing drone manufacturer, Thrust UAV, will be showcasing its Riot 250R Pro racing drones at a special new area of the FoS, with pro pilots doing demo races and allowing visitors to the Festival to have a go themselves, with assistance from the professional operators.

The addition of drone racing alongside the Festival of Speed’s traditional two and four-wheeled speed machines is part of the event’s focus this year on new and future technologies. The huge new installation called Future Lab will showcase cutting-edge technology from the worlds of automotive, aviation and beyond through flying cars, electric planes and a driverless car named Robocar, plus many other new technological concepts. Keep your eyes peeled for the PAL-V One are Solar and supersonic planes from Boom Supersonic – Boom Technology is making a supersonic airliner faster than Concorde. The plane will fly at a speed of 2.2 Mach – so has the potential to take you from New York to London in three and-a-quarter hours.

Thrust UAV and its parent company, PCS Edventures, will also launch STEMD (STEM Drone), a new education programme that it hopes to roll out to 7,000 sites worldwide, including schools across the UK.

Insignia has previewed the programme – participating in building and racing a drone from start to finish – and can confirm that it is going to be the talk of this years’ festival and future educational programmes. You will be kitted out with first-person view (FPV) goggles, which transmit a live image from an onboard camera, and you will guide the custom-designed drone through a course in the fastest time possible.

Joe Egusquiza, Director of Business Operations at PCS Edventures and Thrust UAV, said: “Drone racing is like games consoles on steroids. It gets people outdoors.

“Our education package will teach students how to build their drone from the ground up and then how to control it, how to hover, move and fly through gates. It will teach them real-world skills in a variety of STEM-focused areas. Ultimately, the kids who build these drones are the same kids who will make all the future tech in the Future Lab come to life.

“Drones are very much like a video game but they are outside and they are engaging with other people. For those who have been in the sport a few years, they will tell you that you are constantly working on them. Everything from programming, different cameras etc. It is a constant learning process because the technology itself in drones is needing to be smaller, faster, lighter. We are here to also change the perception that drones aren’t a bad thing. The conversation that has been surrounding drones in the last ten to fifteen years – we’re trying to change that conversation and educate people about what they are and what they do. They are a great platform and very sexy. Goodwood Festival of Speed is a fantastic opportunity for visitors to engage with these fantastic machines prior to the sport and trend growing in the UK.

“The majority of our pilots come from a professional racing background and they’ll tell you that the adrenaline that they get from car racing is exactly the same as drone racing. It’s the same adrenaline rush. It appeals to a wide range of people who appreciate robotics. It is the sport of the future.”

Festival of Speed takes place between June 29 – July 2. Contact your Insignia Personal Assistant for details.

Culture & Events
Share your story:
Contact your Insignia personal assistant for details
Related articles
Culture & Events
11 months ago
How is the one per cent preparing for a second wave of COVID-19?
As the coronavirus continues on its destructive path, it is becoming increasingly clear that nations around the world were ill-equipped to deal with the pandemic. Everyone is now asking the same question ‘What do we need...
11 months ago
From Burning Man to Coachella: All the Music Festivals that you should be looking forward to in 2021
Festivals are life-changing experiences powerful enough to change the worldviews of hedonists who attend them, whether you’re a dedicated bohemian or a jaded workaholic who needs to let loose, festivals deliver memories that...
11 months ago
The Best Luxury Concierge Services in Europe 2020
Insignia is delighted to announce winning The Best Luxury Concierge Services in Europe award at the Luxury Lifestyle Awards The LLAs selects, recognises, and celebrates promoting the best luxury goods and services from...
1 year ago
Harvest a Culture of Kindness to Drive Your Business Forward in the midst of a Global Pandemic
Luxury brands are utilising their production facilities to help combat COVID-19, from manufacturing surgical masks and gowns to feeding the vulnerable and providing mental health support to their employees. The luxury...
1 year ago
Veblen goods and the currency of social status
“In order to gain and to hold the esteem of men, wealth must be put in evidence.” This was the contention of Thorstein Veblen, who in 1899 first identified the concepts of status-seeking through conspicuous consumption (even...
1 year ago
The Intrinsic Value of Art
The art market is notoriously difficult to navigate. Here are the main things to consider when art-appraising. Trying to determine the value of art is a little like opening Pandora’s Box. The simple, one question route of art...
2 years ago
The Best Festive Parties
You’ll no doubt be engorging in sweet treats over the festive period, even more reason then to burn off those calories at our selection of the best Christmas parties. GLITTERBOX, LONDON  BEST FOR UNDERGROUND LOVERS...
2 years ago
The Best Christmas Menus and Hampers
‘Tis the season for gastronomic indulgence, so loosen your belt buckles in anticipation of our picks for the best Christmas menus and hampers. BEST MENUS PARK CHINOIS, MAYFAIR, LONDON Transport yourself to the Golden Age of...
Insignia in the press
'Highly personalised and exclusive services to those who 
want to experience the best life has to offer.'
'Inside the $225,000 Oscars 2020 Gift Bag'
'Move over AmEx, here are by invitiation credit cards that cost $200,000'
'When AmEx Black Just Won't Do: A Gem-encrusted Card for .001%'
'The service is like having an invisible companion'
'British lifestyle management company takes the sting out of travel and daily life elevating it all to a lovely new life form'
'When you're exorbitantly rich, you can afford not to fret over things like your 15th wedding anniversary - at least if you're an Insignia member'
Insignia social