Rebranded from London Collections: Men, this anticipated week features the very best the menswear world has to offer. This year the BFC Show and Presentation Spaces are located at 180 Strand, not far from its old haunt at Victoria House in Bloomsbury. Official sponsors include British GQ, Etihad Airways, Lavazza, Mercedes-Benz and many more.

This year is particularly notable as it’s the tenth edition of London’s menswear showcase. Designers participating with runway shows include Bobby Abley, Christopher RAEBURN, KTZ, Liam Hodges, Oliver Spencer and Sibling.

The Designer Showrooms feature ready-to-wear and accessories. Patrons and press will recharge with a Lavazza coffee with a side of Evian and Propercorn while they await the next show. Guests can also visit TONI&GUY for some on-site grooming.

This year Insignia will be covering a number of shows and parties, so stay tuned on social media and here at insignia-lb.com. For now, here’s the schedule for these four exciting days:

Day 1: Friday 6 January 2017
10.00 LFWM Official Opening (event)
12.00 TOPMAN Design Topman (show)
12.30 Phoebe English MAN (presentation)
13.00 Barbour International (presentation)
14.00 Xander Zhou (show)
14.30 Harrys of London (presentation)
15.00 MAN (show)
16.00 Bobby Abley (show)
16.30 Nigel Cabourn M/W (presentation)
17.00 Liam Hodges (show)
17.30 Private White V.C. (presentation)
18.00 Alex Mullins (show)
19.00 Craig Green (show)
19.30 Ben Sherman (event)
19.30 BFC Fashion Film in association with River Island (event)
20.00 A-COLD-WALL (event)
Day 2: Saturday 7 January 2017
09.00 Katie Eary (show)
10.00 E. Tautz (show)
10.30 Daniel W. Fletcher (event)
11.00 Christopher Shannon (show)
11.30 Lou Dalton (presentation)
12.30Fashion East Men’s Presentations (presentation)
13.00 Matthew Miller (show)
13.30 Tourne de Transmission (presentation)
14.00 YMC (presentation)
15.00 Craig Green (event)
15.00 Oliver Spencer (show)
16.00 What We Wear (show)
16.30 Edward Crutchley (presentation)
17.00 London Fashion Week Men’s Open House (event)
17.00 Casely-Hayford (show)
18.00 Good Fortune! Digital Presentation by Wan Hung (event)
18.00 Astrid Andersen (show)
18.30 MCCVIII (presentation)
19.00 Cottweiler (show)
20.00 Agi & Sam x The Woolmark Company (show)

Day 3: Sunday 8 January 2017
10.00 Alex Mullins (event)
10.00 J.W.Anderson (show)
10.30 Berthold (presentation)
11.00 Maharishi (show)
11.30 Joseph (presentation)
12.00 Kent and Curwen (presentation)
12.30 Chalayan (presentation)
13.00 Ximonlee presented by GQ China (show)
14.00 Maison Mihara Yasuhiro (show)
14.30 Chester Barrie (presentation)
15.00 Liam Hodges (event)
15.00 KTZ (show)
15.30 Kiko Kostadinov (presentation)
16.30 John Lobb (Presentation)
17.00 Christopher Raeburn (show)
18.00 Wales Bonner (show)
19.00 Sibling (show)
20.30 Christopher Raeburn (event)
Day 4: Sunday 9 January 2017
10.00 Wales Bonner (event)
10.00 Songzio (show)
10.30 Blood Brother (presentation)
11.00 Belstaff (presentation)
12.00 John Lawrence Sullivan (show)
12.30 Qasimi (presentation)
14.00 Vivienne Westwood (show)
14.30 Michiko Koshino (presentation)
15.30 John Smedley (presentation)
19.30 Dylan Jones, Jefferson Hack and the LFWM Ambassadors Closing Dinner (event)
For more information on London Fashion Week Men, please contact your Insignia Personal Assistant.