With ten exhibitions, ten cities, and ten themes, TAG Heuer is celebrating more than 150 years of history by bringing together 400 pieces for a worldwide exhibition known as ‘Heuer Globetrotter’.
From 16 to 30 September, the marque will unveil the brand’s rich watchmaking history and take place simultaneously at TAG Heuer stores across: Dubai, Geneva, Hong Kong, Miami, Paris, Singapore, Sydney, Tokyo, Venice and Munich.
No fewer than 400 wrist and pocket watches will go on display, all of which have been sourced from TAG Heuer’s museum in La Chau-de-Fonds, where the brand has been based in for 150 years.
The array of vintage timepieces will also include 20 watches sourced from each country and specially chosen by a local collector. Each of the ten exhibitions will have different themes corresponding to the city that it is held in. Dubai’s theme is ‘sailing and diving’ – as water and sailing have always played an important part of the TAG Heuer brand and the company’s close links to the sea. The Singapore edition, held at the TAG Heuer store in Wisma Atria, will aptly focus on the Formula 1 season. Paris will follow with “Classic Heuers”, Geneva, “Great Inventions” and Toyko, “Design throughout history”.